No, okay, never in jeans in front of customers, but you get the point. I feel like a Fashion Stylist: first I show off my creations and then I show up for a quick greeting, maybe even in jeans and with messy hair. If I could, what would I change about myself? I am so determined to put all my energy into my customers that I do very little with my own brand. I was in the back of a hair salon, sitting on a plastic stool in the middle of packets full of products, where I introduced my first trademark name which is now the official name of a famous Italian company, “Imprinting-Beauty Experience”. When and where was I the happiest, in my work? This is gonna be funny. Fortunately, I work in a team that says everything by the name: Remote. What is the thing that I dislike the most in my work? I think I don’t like being tied to the computer.All my ideas came outside of the office. On what occasion would I lie? If I told you, the game would be over. Perhaps that’s just my extravagance (is it!?). I like the silence, to be clear, but never as much as the words.

There isn’t a time when I don’t have something good to say. What is my greatest extravagance? I don’t follow the “if there’s nothing good to say, shut up” rule. Powers, Raymond Rubicam, William “Bill” Bernbach and Emanuele Pirella. However, I have to put the question aside and say that I learned from David Ogilvy, John E. Which living persons in my profession do I most admire? As an Italian, I really like the pen of Annamaria Testa. With clients, it’s the same thing: all the projects that I follow with the team have to communicate a great deal. I need continuous stimulation to set adrenaline on fire and turn anxiety into good results. What is the trait that I most deplore in myself? I get bored easily. But I can tell you that I am afraid of stifling some desire, probably like everyone. That could give a competitive advantage, and I’m not used to that. What is my greatest fear? It would be a false step. But it’s anger, instinct, frenzy that makes me move on.

What is my idea of happiness? It’s tough! I’ll be honest, I think my constant excitement is more important than happiness. So I can say that in my work, I love myself and I love how I channel and train my potential to make a difference.

Anything I do gives me the opportunity to interact with the realities of the whole world. I love everything I do: business well-being, social well-being, inspiration and growth. IIn this enterprise, I play a crucial role because I have the responsibility to achieve important objectives for business partners, with my team. I work at Remote Marketing Studios, a consulting company committed to improving businesses in Italy. What is the best thing that I love about my work? I am a copywriter, content author and strategist with a creative and functional profile.

L'eleganza del riccio by Muriel Barbery